Monthly Archives: June 2016

COVER DESIGN AND SMALL DISPLAY ADVERTISING

Most my books are how-to-do topics which I promote in vertical market niches. In other words, I send press releases and purchase ads in specialty magazines on that topic. A case in point is the very first book I wrote and self-published, “The Fox Caller’s Guide”. Written in 1978, I placed ads for “The Fox […]

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HOW TO SELECT A PRINTER

Selecting the right printer for your printing can be a daunting feat. Many printers are selected based solely on price. That is usually a mistake. There is always a printer out there who is having a “fire sale”. They quote ridiculously low prices in order to get a job and get cash flow. Even if […]

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