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WRITE TO YOURSELF!

I have often been asked my goal when I write—how do I put together a book (or article).  My response is invariably, “I write to myself.” What the heck does that mean? It means, when writing a book, I do my best to write the book I would have wanted when I first started in […]

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MAKE A STYLE SHEET FOR EVERY PRINTING PROJECT

Whether you are producing a booklet of 24 pages or a monthly slick magazine, developing a style sheet for that publication is critical. One of the most important things in any publication is consistency. That consistency needs to permeate to every aspect of the layout. Here are some examples: • Running footers or headers (the […]

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COVER DESIGN AND SMALL DISPLAY ADVERTISING

Most my books are how-to-do topics which I promote in vertical market niches. In other words, I send press releases and purchase ads in specialty magazines on that topic. A case in point is the very first book I wrote and self-published, “The Fox Caller’s Guide”. Written in 1978, I placed ads for “The Fox […]

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HOW TO SELECT A PRINTER

Selecting the right printer for your printing can be a daunting feat. Many printers are selected based solely on price. That is usually a mistake. There is always a printer out there who is having a “fire sale”. They quote ridiculously low prices in order to get a job and get cash flow. Even if […]

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